NNB Nutrition and Axiom Foods launch a clear plant protein to plug the whey shortage

What Happened

As whey prices have surged 108% in two years amid a cheese-driven supply crunch, NNB Nutrition and Axiom Foods have launched PeptiClear, a line of hydrolysed, neutral-tasting plant proteins with the solubility and transparency needed for clear beverages. The line includes DL-185, a leucine dipeptide the companies say boosts muscle protein synthesis about 60% more effectively than standalone leucine.

Why It Matters

A 108% whey price surge is forcing beverage makers to look past soy and pea isolates — which cloud and gel in acidic drinks — toward hydrolysed plant proteins engineered specifically for solubility.

Solubility, not protein content, is what's actually being sold here.

FET's Takeaway

The DL-185 dipeptide claim is the part worth watching — if a specific hydrolysate fragment really outperforms free leucine on muscle protein synthesis, that's a formulation lever, not just a marketing angle, and it would matter well beyond clear beverages.