← STARTUPS
Sustainable Packaging & WasteFounded: 2013HQ: London, UKFunding: $10M Series C, part of $20M combined raised (plus an $8M EIB loan)

Winnow Solutions

What Happened

Winnow's computer-vision system watches commercial kitchen bins in real time and flags what's being wasted and why, deployed in 3,500+ kitchens across 94 countries for clients including IKEA, Hilton and Marriott.

Why It Matters

Catching waste in real time, at the moment it happens, changes kitchen behavior in a way an end-of-week report never does — 3,500+ kitchens across 94 countries is enough scale to say this actually generalizes across cuisines and kitchen types.

The camera watches the bin so the kitchen staff doesn't have to log anything.

FET's Takeaway

Computer vision watching bins rather than requiring kitchen staff to log waste manually is the adoption unlock — any system that depends on busy line cooks doing extra data entry tends to fail within weeks.

Verification source: Winnow Solutions ↗