Tract

What Happened

Tract is a rare case of industry giants (ADM, Cargill, Louis Dreyfus Company, Olam Food Ingredients) jointly spinning out a neutral traceability platform to solve deforestation and sustainability reporting across agricultural supply chains — an unusually credible starting position for a "startup."

Why It Matters

ADM, Cargill, Louis Dreyfus and Olam jointly spinning out a neutral traceability platform is an unusually credible starting position — these are the companies whose supply chains the platform needs to actually track, not outside vendors trying to sell in.

Built by the grain traders themselves — not sold to them by an outsider.

FET's Takeaway

Deforestation and sustainability reporting across agri-supply-chains is exactly the kind of problem that fails when built by an outside vendor without buy-in from the trading houses that actually move the grain — Tract skips that adoption problem entirely.