Connecting Food

What Happened

Connecting Food certifies supply-chain claims (organic, non-GMO, sustainability) in near real time using blockchain, helping brands comply with EU regulations. It is one of the more mature European blockchain-traceability players still actively operating today.

Why It Matters

Near-real-time blockchain verification of organic/non-GMO/sustainability claims matters most in the EU, where labeling regulation is strict and getting stricter — being one of the few mature players still actively operating says more than the technology itself.

Most blockchain-traceability startups didn't survive the hype — this one is still actively operating.

FET's Takeaway

Blockchain-traceability startups mostly didn't survive the hype cycle — the ones still operating tend to be the ones that solved a genuine compliance problem rather than just adding a blockchain label to existing supply-chain software.