Spoiler Alert

What Happened

Spoiler Alert's platform helps CPG brands and distributors like Campbell's, Danone and Kraft Heinz liquidate surplus and at-risk inventory through a curated buyer network instead of discarding it, reporting an 85% improvement in sell-through rate for partners like Dot Foods.

Why It Matters

An 85% improvement in sell-through rate for a partner like Dot Foods is a concrete, auditable number — surplus-inventory software either measurably reduces waste or it doesn't, and this is one of the few players in the space citing hard results.

85% better sell-through isn't a marketing number — it's an audited result.

FET's Takeaway

Routing at-risk inventory to a curated buyer network, rather than a generic marketplace, is what actually protects a CPG brand's pricing and reputation while still recovering value from stock that would otherwise be landfilled.